Once the initial buzz of your LinkedIn presence wears off (and it often does), it’s common to lose momentum if you don’t get results quickly. You can use this article as a starting point, but be sure to dig deeper and consider training to make sure everyone is on the same page regarding the B2B marketing capabilities of LinkedIn. Make sure your team is aware of the services LinkedIn offers. – Steve Phillip, LinkedIn expert Train your teams Users subscribe to LinkedIn, but they don’t have a clear plan for how they are going to use it.” “The lack of a clear strategy is the biggest mistake. Secondly, develop a strategy to keep your marketing efforts focused on your end goal. LinkedIn’s main rule for companies is: think before you act.įirstly, it is essential that you have filled in the basic elements of your LinkedIn company page. Best practices in B2B marketing on LinkedIn? LinkedIn has also introduced a powerful new video ad format and new content options, becoming more than ever a reference among B2B marketing platforms. In particular, the social network allows users to filter their searches more precisely and to target their publications effectively using user data.

LinkedIn has added functionality to its already powerful marketing offering to enable B2B marketers to contact prospects. The platform has announced a 60% increase in its engagement rate.

93% of B2B marketers now consider LinkedIn to be the most effective lead generation site.

LinkedIn accounts for 64% of the traffic to company websites via social networks.

Prospectors” are already exploiting the potential of LinkedIn in terms of B2B marketing: Why is LinkedIn B2B marketing perfect for brands? We’ve put together this comprehensive guide to perfecting your B2B marketing strategy on LinkedIn. But don’t panic! LinkedIn is a goldmine for generating leads, promoting content and driving traffic to business websites. In addition, recent changes to Facebook and Twitter algorithms to improve the user experience are somewhat limiting the organic reach of posts made by brands. Recently, many B2B marketers have been concerned about their ability to generate leads on social networks.

Linkedin marketing campaign